- Gain valuable customer insights
Social media generates a staggering amount of data every second, and within this data there is a huge amount of information about your customers including who they are, their likes and dislikes and how they feel about your company. Through active engagement and social listening you are able to gather incredible information in order for you to make weighted business decisions regarding your venue. A huge thing in today’s social media world is food blogging or posting images of one's food onto their social media account, so make sure you have all platforms covered and let your customers know that you are on social media and watch all the tags come in with people who post images of your food. The best things is - you can re-gram their posts (ie. re-use them) so you have a constant influx of images to use on your social media.
- Increase brand awareness and loyalty
Your presence online makes it significantly easier for customers to find you and connect with you. View your social media as a platform where you can connect with your customers rather than a platform just for marketing, and you will see your customer base grow and see an increase in brand loyalty. Make sure you link all of your accounts, as in Facebook, Instagram and website, in order for customers to easily find you and follow you.
- Find out what your competitors are doing
One of the great features of social media, especially if you’re a business, is that it is so easy to find out what your competitors are doing in order to either take what they are doing on board or differentiate yourself from them. You can also use these features to find companies whose skills you could utilise, whether it be a photographer or musician for your venue or if you have a special function on you could use them to decorate the space.
Hint: If you are in need for some artwork at your venue, ask an artist if you could have a few of their pieces hung up with prices so people can purchase them. They get a free gallery, and you get free artwork. Utilise the searches on Instagram or Facebook to find an amateur artist whose work fits in with your venue!
- Geotarget content
Geotargeting is the process where you can send messages to a specific audience based on their location. You will find that all social networks have features where you can communicate your content to the right audience. This can be segregated through demographics (male/female) or geographical different demographics (age, gender) or by geographical location (Sydney, London, Australia). How does this help you? Well you can now target your advertisement to your exact target market. If you are a venue which wants to target 20-40 year old males within a 30 km radius of your venue, then you can. This will not only save you money, but will get the exact market you are looking for.
- Build Relationships
The social media world isn’t all about bombarding the customers with your sales pitch, it’s about connecting with them through a two-way channel. This gives you the ability to grow relationships with your customers and respond to their feedback and/or comments. This can be as simple as liking their pictures on Instagram, commenting that you hope they had a nice meal or re-gramming their image to your site and tagging them in the post.
0 comments